At Foot Locker, the retail store experience is the heart of sneaker culture. Foot Locker Re-imagined features a bold storefront, distinct in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures, and other technological advances. The concept also provides Foot Locker's sneaker ambassadors, the iconic Stripers, with the ability to elevate their customer service through a sharpened high-tech toolkit.

To celebrate the opening of the first Foot Locker Reimagined store concept in Australia, Foot Locker is rolling out a series of exclusive promotions, limited edition drops and special events:

• “SPEND, SPIN and WIN” activation from 18-23 October offering shoppers the chance to win exclusive prizes.
• adidas sneaker customisation station at the in store Sneaker Hub
• Limited edition GWPs
• Nike DJ cypher curated by ON3 Studios

Customers are encouraged to follow Foot Locker on Instagram and TikTok for further information and developments. 

The new store concept cements Foot Locker's position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate. The new store concept's features include:

• Immersive Shopping Journey: A modern and streamlined approach to store layout via an intuitive shopping journey that encourages discovery and easy navigation.
• New and Exclusive Releases: Bright new sections near the store's entrance that prominently spotlight Foot Locker's latest sneaker releases and trending products, giving customers a reason to return.
• Elevated Brand Storytelling: Dynamic storytelling opportunities that amplify Foot Locker's brand partners and enhance product presentations, allowing consumers to better understand features and benefits, and find products faster.
• Communal Try-On Area: A new distinct zone at the store's core, allowing consumers to connect and experience the inclusivity of sneaker culture through a communal sneaker try-on experience.
• Sneaker Hub: A destination dedicated to strengthening connections with customers while enriching their path to purchase. As a premier destination, "Sneaker Hub" offers a unique experience, including specialized lacing customization, expanded Omni ordering choices, and personalized FLX experiences.
• Advanced Technology: Digital technology advances to equip Stripers with omnichannel inventory availability, providing customers with multiple fulfillment options and transforming the in-store checkout journey.

After 50 years, Foot Locker continues to be the beating heart and global home for all things sneakers. In addition to these new retail formats, Foot Locker, Inc. has also been delivering a meaningful store refresh program designed to create a more consistent and elevated brand experience. The store refreshes will align against key elements of the reinvented store concept – namely, demonstrating Foot Locker, Inc.'s leadership position in sneaker culture, enhancing storytelling capabilities, and elevating its brand partners.